Vision-Mission-Strategy-UVP

Purpose and Mission

 

To secure a birthright gift for every eligible young adult to have a transformative Israel experience that strengthens their Jewish identity and connects them to the Jewish people and to Israel.

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Strategy

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• To secure the funds for realizing BRI’s mission through on-going fundraising, endowment, revenue enhancement, alumni and partners' commitment, etc.

• To improve the substantive and logistical quality of the BRI program in order to ensure high impact and satisfaction

• An integrated and disciplined approach to the brand that provides a seamless experience to participants from registration, orientation, trip to immediate post-trip engagement

• To introduce the BRI idea to the entire eligible cohort .

• Build strong relationships with key strategic partners such as trip providers, Hillel, BR NEXT, Federations and JAFI.

• Evidence-based project: constant research and evaluation that informs decision-making

• R&D for constant refinement

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Unique Value Proposition and Values

To participants:

 

• Free trip

• A gift from the Jewish people

• An introduction / orientation to IL

• Globally Jewish scope / experience

• Mifgashim

• Needs-blind

• Global / universal common experience

 

To Jewish World:

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• Largest Jewish experience reaching 50% of total cohort

• Pluralistic experience

• Clearing house of potential leadership

• Acquisition point to Jewish life (more than Bar/Bat Mitzvah)

• Engagement for minimally connected

• Common Jewish experience

• Source for long-term experiences in IL (ex – Masa)

• Exposure of Israelis to Diaspora life

• Impact on parents / families

• Match making after J-Date

• Global scope (not just USA or IL)​

• Universal eligibility

• Aliyah for non-orthodox Jews

• Unique partnership around J world

• Largest tour operator ($$)