Gidi is the Founder and President of Reut. Gidi has been involved for many years in public policy and political affairs in Israel.
Gidi played an important role in designing the Birthright Israel Program between 1995 and 1999, when he established and led the Israeli team that transformed the original vision into a model that is now the largest and most successful project in the Jewish World.
From 1999-2001 Gidi served as the Secretary of the Israeli delegation to the Peace Negotiations with the PLO under Prime Minister Ehud Barak. He participated in the 2000 Camp David Summit and in the negotiations on the Clinton Ideas.
Gidi’s first book Flexigidity: The Invisible Hand of Jewish Adaptability was published in 2013.